Monday, September 13, 2010

Love Your Ride...

Train is coming...
Train is coming...
Train is coming...
Please start queuing
Love your ride.

For the fortunate ones who don't need to take public transport, the above are lyrics to a jingle being played at the train stations to announce the trains' arrival. It is part of the Public Transport Council's efforts to encourage commuters to be more gracious on public transport so as to make it a more pleasant commuting experience for everyone.

Mr. Robotic heard the catchy and happy little jingle and fell in love with it immediately! It is an entertaining and fun marketing programme. The satirical one in Mr. Robotic also pictures someone who cannot squeeze on the peak period trains rolling his or her eyes each time the jingle sings at their misfortune. Apparently, there are different versions of the jingle. Maybe, there is one that sings happy waiting... happy waiting... happy waiting...?

The jingles are sang by the local icon, Dim Sum Dollies, who are also the programme ambassadors. Watch the video and love your ride!

3 comments:

  1. Why i didnt hear it ah?

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  2. Go up to a SMRT staff and ask them to play the jingle specially for you... hehe...

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  3. I find the jingle amazing. But the amazement is short-lived after I realised that I got to "siam" while on the stairs/escalator as ppl rush for the train.... if not for the jingle...

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